Persuading readers through crafty, persuasive and sharp copywriting to purchase your product is the art of the advertorial. Used for decades by affiliate marketers and dudes like Don Draper back in the newsprint era, advertorials are making a big come back in 2022 and here's why you should be using them.
Advertorials are often disguised as online blogs or magazines. They are designed to appear like a credible publication to immediately build trust and authority over the reader.
An advertorial is a rich story wrapped around your product that has the aim of engaging, enticing, and getting the reader to trigger call to actions.
Used mainly by affiliate marketers promoting product offers, advertorials have been the go-to for affiliates for decades and for very good reason: a properly executed advertorial can be a goldmine.
It doesn't matter if you are selling shoes or selling houses, advertorials are a multipurpose piece of content that can work for any industry.
At our agency we have created advertorials for every industry you can think of: eCommerce, lawyers, bail bonds, spoons, CBD, clocks, timeshares, skiing and the list goes on.
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